Dhaka, Bangladesh
Marcel witnesses record growth in fridge sales

Marcel witnesses record growth in fridge sales

News Report Release of huge power efficient refrigerators with inverter technology compressors in the local market by the local brand Marcel is resulted in gaining its’ customers’ confidence helping the company surpassing its previous year’s total fridge sales target just in nine months of current year. Marcel authorities said that they sold out about 1.69 lakh units of fridges last year whereas about 1.85 lakh units were sold out during January to September period of 2018, registering nearly 30 percent growth in sales compared to that of the same period of the previous year. They said that bumper sales of Marcel fridges in this year’s Ramadan and Qurbani Eid, along with the nationwide ‘Marcel Digital Campaign,’ played a remarkable role in registering such sound growth. During this period, the local brand sold out about 1.5 lakh fridges. This year, Marcel set a target of selling out about 2.40 lakh fridges in the local market. Marcel officials said, they started the season-3 of its Digital Campaign from last month, whereas the campaign’s season-1 were conducted during April to June and the season-2 from July to August this year. Now, buyers of Marcel fridges, air conditioners and LED televisions are enjoying free brand new cars, motorcycles, various sorts of products or sure cash-back on the registration of their purchased products across the country. Already, two customers- one is housewife of Meherpur district Roksana Khatun and the other is grocer of Khulna district Ikramul Sarder- got new cars through registering their purchased Marcel products. Dr Shakhwat Hossen, head of sales of Marcel, said that this year sales of fridge were increased remarkably as they brought out huge power efficient inverter fridges, along with lucrative designed glass door refrigerators. “If the present pace of their fridge sales is sustained in the rest of the month of the current year, they will be able to surpass the annual fridge sales target of this year,” he noted. According to the Marcel sales representatives, they marketed total of 72 models of different sorts of fridges, including 58 models of frost refrigerators, 2 models of non-frost refrigerators and 12 models of freezers. This year, some new models of fridges such as 312 liter, 317 liter, 365 liter glass door frost fridges and 254 liter huge power efficient inverter fridges were newly released in the local market. They said, Marcel brand’s 238 liter, 213 liter and 295 liter tempered glass door as well as the 50-50 model frost fridges have been turned into the customers’ prime attraction in the local market. Engineers of Marcel fridges said, they are using globally recognised fully environment-friendly R600a refrigerant in their fridge compressors. Each and every fridge of Marcel brand has been released in the local market after getting the quality control pass from the international standard testing lab NUSDAT-UTS. Application of advanced technologies, world-class quality standard, reasonable rates, diversified eye-catching designs and colours, one year replacement guaranty side by side maximum 10 years guaranty on fridge compressors, best and swift post sales services through the nationwide service points are resulted in gaining huge customers’ popularity. Customers of Marcel products are getting swift post sales services from more than 70 service points under the ISO certified service management system of Marcel. In addition, customers can inform about their post sales service through calling Marcel customer care number ‘16267.’

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